Optimized website accessibility across platforms isn’t just advantageous; it’s now actually a necessity for keeping a competitive edge in the realm of internet marketing. In fact, responsive website design is increasingly becoming the standard in internet marketing strategy, rather than the exception. The reality is that if your company’s website isn’t specifically designed for responsiveness, it’s likely providing users that access it from alternative devices a less-than-desirable experience, which results in less traffic and significantly fewer conversions.