SEO Basic Training

Compressing your pages with server technologies like GZIP or deflate can help increase your page load times significantly. Each different type of web server has different ways to enable these compression abilities, some easier than others. Choose your web server wisely, but either way, make sure to enable compression.

It is wise to theme your webpages to specific anchor text. You should have the main keyword for the page listed in the Meta Title and Description Tags along with the H1 tags and in the content.

Create an XML sitemap to help search engine crawlers navigate through your website to find the appropriate landing page. Some websites crease an HTML based sitemap and is more useful for people (versus search engine crawlers) to navigate a webpage.

Why does the speed of a web page help to determine how well it will do in search engine results pages (SERPs)? In short, Google wants to deliver the best possible result to the user for the question asked in the shortest amount of time. (Ever notice that Google proudly displays how long it took to show you results?)

Improving your website’s performance is a great way to start seeing improvements in your SEO campaign. Contact Genious to learn more about optimizing your website with compression, caching, background sprites and more!

When you use applications like Google Analytics, Open Tracker, or Omniture you can track your visitors. You can see what pages they are going to, where they are coming from, and possibly figure out where you want to go! Tracking can provide you with incredible results for your website.

Page speed is an important part of on-page SEO and there is an easy way to give your web pages an advantage. By simply changing the order in which external CSS style sheets and JavaScript elements are loaded, you can reduce the time it takes to display your page!

The following example shows that CSS called after the JavaScript must wait for the scripts to load before the remaining CSS gets read, causing a delay.

<head>  <link rel="stylesheet" type="text/css" href="stylesheet1.css" />  <script type="text/javascript" src="scriptfile1.js" />  <script type="text/javascript" src="scriptfile2.js" />  <link rel="stylesheet" type="text/css" href="stylesheet2.css" />  <link rel="stylesheet" type="text/css" href="stylesheet3.css" />

By putting the CSS above the JavaScript in your HTML, the CSS can load in parallel, reducing the time it takes to load all elements.

<head>  <link rel="stylesheet" type="text/css" href="stylesheet1.css" />  <link rel="stylesheet" type="text/css" href="stylesheet2.css" />  <link rel="stylesheet" type="text/css" href="stylesheet3.css" />  <script type="text/javascript" src="scriptfile1.js" />  <script type="text/javascript" src="scriptfile2.js" />

Heading tags serve to separate a web page into sections. Your most significant headline is your H1 headline. This generally indicates the topic for the entire web page and is where many users look when they’re trying to figure out what the page is about.

Tracking visitors, bounce rates and traffic is vital to the success of your SEO campaign. When using the newest (asynchronous) version of the Google Analytics tracking JavaScript, Google suggests placing the code in the < head > of your web pages.

If your website is using the older version of the code, Google recommends adding the JavaScript to the body, just before the < body > closing tag.

Track Social Media in Google Analytics

Google Analytics is a robust and free tool for tracking a great deal of information about website traffic, visitors and even performance. But what about social media? As a part of your search engine optimization campaign, Genious will also include social media tracking for Facebook, Twitter and Google +1.

For more information about Google Analytics, please visit the following Google pages:

The meta description is the text that appears below the link to your website on a search engine results page (SERP). Although it’s believed to have little SEO value, it plays a crucial role in getting visitors to click through to your website. Your meta description should be less than 160 characters, should contain keywords and – most importantly – should be written as a call-to-action. The meta description needs to sell the page!

A web page’s content is also very important on-page SEO element. Fresh and unique content is something very recognizable to the search engines and if anything is duplicated, the search engines will establish it as that and penalize the offender.

If you are engaging in local SEO to increase your presence in a geographically defined radius, implement the following code:

< meta name="keyword" content="SEO, SEO firm, SEO company">

< meta name="zipcode" content="961">

< meta name="city" content="Hamra">

< meta name="state" content="Beirut">

< meta name="ICBM" content= "33.898914, 35.484226">

Doing this will help search engine crawlers find your location by keyword, relevant to the location of the search.

With Google placing more emphasize on site speed, It makes sense to externalize and minify java scripts on page to boost speed.

Link Building Tip: Are your comment links not getting approved? Try skimming the blog post or article and asking a question. Questions are more likely to be approved than statements because they create a way for the author to continue the conversation. In addition, comment against other replies within the comment section to engage the community. Providing as valuable a response to the article/post as possible will increase your chances at gaining a link.

META Description tags are used by search engines to display preview snippets for a web page. These snippets are written from a pure marketing perspective drawing readers to a website from the results.

Your Meta description tag should be a call to action. This tag speaks to the person, not the search engine. Entice them to make the conversion, for example, “Read the latest news on the SEO industry”, versus “This page offers news on the SEO industry.”

SEOs shouldn’t design narrow campaigns that only allow for minimal visibility, unless attempting to target a very limited and targeted demographic. An expansive campaign across multiple platforms using various techniques is more likely to succeed in generating traffic

One of the biggest mistakes a webmaster and their clients can make is using the same exact canonical URL on every page, usually by applying it to a global include file.

Why is this bad? Establishing a canonical relationship tells Google to give all SEO credit to the URL listed in the canonical string and not to index other variations of the URL of the current page.

Online stores tend to have thousands of product pages and sometimes each product or category has more than one URL that can show the exact same product page.

The following URLs bring up the same exact page, but are considered to have “duplicate content”.




In this case, the canonical URL tells Google to essentially ignore all other versions of this page except the one the SEO developer wants indexed.

The same SEO theory can be applied to your home page.

Rich content should never be abandoned on pages when applicable. Content not only assists pages in search engine rankings, but also provides users with a better overall experience.

Test different ad copy to view its effectiveness by rotating the ads evenly. After building up enough data to see which ad is performing at a higher rate, you can pause the lower performing ad.

SEO strategies should always be tailored to the needs of the client. There are no “guaranteed” methods that can be universally applied to any campaign and ensure success.

Google Ad Words allows for modified broad keywords with the addition of a “+” prior to the keyword. This allows for the variations on spelling or plural versions of the keywords to still trigger ads, query terms that are added into the keyword string can still trigger ads and the order of keywords not to matter.

Ensure your webpage has a site map. Doing this will provide a clear overview of your website so that search engine crawlers can quickly locate your page as relevant (relating to the keyword or keyword search phrases).

Signing up for Google Webmaster Tools (WMT) can show you a lot of valuable information about your website. The amount of data they provide is incredible, from search queries, keywords, sitemap statistics, and crawl errors. If you fix your crawl errors and other diagnostics there is a high probability it will help increase your search engine rankings.

Keep adding fresh data to your website and blog. Showing the search engines that your page is updated and managed regularly helps overall rankings. In addition, who is going to trust your business is still running if you haven’t updated your blog in the past month?

A web page’s Title Tag is the most important on-page SEO element. The Title Tag is meant to be an accurate and concise description of a page’s content. This element creates value in three specific areas and is critical to both user experience and search engine optimization

When working on your site content make sure heading tags are used properly. A page should only have one H1 tag (that is your main heading). If you have more headings, they should be broken up into multiple H2, H3 tags.

When arranging a photo for a news release, arrange the individuals left to right, in order of importance. This will help with identifying the photo. The most important name is listed first, which also integrates with your keyword placement strategy.

Web Design and Development Tip: Always remember to optimize any and all graphics used on your homepage or landing page. More often than not, improper use of file formats and unnecessary graphics slow down page load speed, which leads to lower search engine rankings, and unhappy viewers. The faster your site loads the better for SEO and for the user.

A site’s reputation is crucial. Factors including bad reviews and negative impressions in social media can interfere with the success of a brand’s online presence. Maintaining a positive perception is a key component of reputation management.

24 / 7 / 365 Support

For more information on our web SEO company, call us at +9611379760 or via email at [email protected]