Creating content is an investment of time and money – and some people are disheartened because it doesn’t necessarily deliver results as immediately as, say, PPC. But once that content’s created, it’s out there on the web and has an essentially unlimited shelf life. This means it can be discovered by potential customers and clients – in theory – forever!
In this e-book, we’re going to lay out your battle plan for content marketing success – we’ll look at the different types of content and their use in the buyer journey. We’ll talk about how to effectively plan and concept your work. And we’ll walk you through how to track and measure its impact.