Step By Step Guide To Influencer Marketing
Research shows that we now trust social media influencers almost as much as our friends, and of course, brands are taking full advantage of this trend. A study by Twitter highlighted that 40% of respondents said they’ve purchased an item online after seeing it used by an influencer on social media.
A recent marketing study shared the value brands gain from using influencers as part of their marketing strategy. Businesses are making $6.50 for every $1 spent on influencer marketing. With these stats, it’s no surprise that 59% of businesses are increasing their budget to include influencer marketing over the next 12 months.
Influencer marketing is the most cost-effective channel for business and with that in mind, it’s something every brand should be doing. It’s a fairly new concept, now that social media and other modern day internet tools have become so pervasive. But it isn’t.
Social media is crucial in the core activities this type of marketing, which include:
- Defining, identifying, and prioritizing influencers that will be most useful for your brand
- Reaching out
- Using their reach to touch consumers
- Working with influencers as advocates for your brand
This means it’s important to understand how different social media tools need to be used for the purpose of this particular type of marketing. To succeed, you need the right combination of insightful strategy, good tools, and authentic engagement.
Choosing the right influencers is not simply a matter of choosing the most popular person. Credibility, strength of their relationship with their audience is also very important.
When you choose the right ones, you are able to engage an audience that is an “opt-in” network, which is more likely to take action. This is important for achieving both marketing goals and business objectives.
Here’s an infographic that shows what is influencer marketing, why you should invest time in influencer marketing, how influencer marketing campaigns work, and how you can engage various influencers at different levels of a marketing campaign. It also explains the steps you need to take to build an influencer marketing program strategically, including important dos and don’ts.
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