Whether you are a brand (i.e. increasing returns) or their potential client (i.e. online to make friends) – the stats you see today will ultimately re-align your approach or confirm your “Google+ Guru” status.
See why sharing posts with less than 100 characters can be detrimental to interaction levels, find the best way to post photos/GIFs, and learn what kind of content has dominated Google+ with +1s, comments, and reshares over the last few months.
3 Key Takeaways:
1. Link dropping (i.e. sharing links with less than 100 characters) is a definite pitfall with low engagement across all metrics for success.
2. Photo posts (including GIFs) and adding more than 100 characters is the winning formula for interaction. As photos with more than 100 characters get 182% more comments, 153% more +1s, and 92% more reshares than posts with less than 100 characters.
3. Text only posts (above or below 100 characters) are worthwhile for both +1s and comments, but not reshares.