Did you know that on Twitter, tweets that include images generate nearly 23% more retweets, favorites and replies than tweets without visuals? Did you know that tweets that don’t include links receive approximately 25% more engagement, on average, than tweets that do?
The science of Twitter engagement is always evolving, that’s why the team at Buffer has analyzed more than one million Twitter tweets to learn about what factors affect the amount of engagement tweets receive.
The below infographic illustrates what Buffer found:
