E-Commerce Marketing

E-Commerce Marketing is the practice of guiding online shoppers to an e-commerce website and persuading them to buy the products or services online. A successful e-commerce marketing team needs to have expertise in search engine optimization, pay-per-click marketing, social media marketing, and display advertising to reach the top of search results. Whether you’re a retailer with an E-Commerce store or a physical store front, your web presence plays a vital role in your success.

Our E-Commerce Marketing Services

Most online experiences begin with a search engine, and many consumers will research a product online before making an online or in-store purchase. With that said, it’s important your website is up to speed and ranking highly on search engines for branded and unbranded terms. Our SEO consultants know the ins and outs of internet marketing and can help you receive the highest possible ROI.

Search engine optimization

Search engine optimization, better known as SEO, is one of the most critical parts of e-commerce marketing. It is based on unique algorithms that analyze the instances of specific keywords on your website. Because users navigate the Internet through search engines like Google, these results play a significant role in the success of your site. A good SEO campaign can position your e-commerce website to rise to the top of the Google rankings.

One of the underlying components of a successful SEO campaign is the keywords. If your website and social media profiles don’t integrate frequently searched terms that are relevant to your site pages, then they will not register on search engines or be accessible to consumers. Our SEO consultants at Genious will run a keyword analysis to determine the best terms for each of your site pages. Our content development team will then see that your keywords are integrated into your page’s metadata and content. For retailers with physical storefronts, our SEO experts will also utilize local SEO to ensure your retail store has local business profiles that are optimized for local terms. With effective local SEO strategies, your website will rank highly on search engines for local searches.

Maybe you have an e-commerce store that isn’t getting the conversions you wanted. Today, more consumers are using mobile devices, i.e. tablets and smartphones, to access the internet. It’s important for your website to utilize responsive web design, meaning your site seamlessly adjusts to fit the screen of any electronic device. Having a website that requires viewers to zoom and shrink the screen to view products and content can frustrate consumers. To decrease your website’s bounce rate and increase time on site and conversions, our web designers will revamp your site’s design to make it as user-friendly as possible.

Pay-per-click

Pay-per-click advertising operates similarly to SEO since it is based on keywords. However, whereas search engine optimization works organically (meaning that a marketing firm doesn’t have to pay for it), PPC results are the results that show up in yellow boxes on Google.

Social media marketing

Social media marketing can be very important to e-commerce websites. By creating an effective Facebook business page and enticing potential customers to ‘like’ your page with exclusive offers and discounts, you will not only gain immeasurable word-of-mouth advertising through the network, but will establish yourself as a trustworthy, reputable Internet business.

Display advertising

Display advertising can be intimidating to smaller Internet retailers, but it has been found to be very worthwhile. By buying small banner ads on related blogs, message boards and other websites, you can showcase your business in front of people who wouldn’t have found it otherwise.

What Clients Say

Whatever your goals may be, our experienced SEO consultants at Genious will see that you accomplish them. To attract more customers to your store and surpass your competition, give us a call. We look forward to learning about your desires and discussing our service options. For more information on our web SEO company,
call us at +9611379760 or via email at [email protected]

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For more information on our web SEO company, call us at +9611379760 or via email at [email protected]

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