Marketing your business-to-business company can be quite a challenge. Unlike traditional marketing practices aimed at consumers, B2B marketing requires a unique approach. Our digital marketing team at Genious understands that having high search engine rankings isn’t all it takes to be successful. We know that other businesses will dig deeper into your company and explore more than what can be found on your website. With extensive knowledge of Internet marketing and the unique needs of B2B firms, we have helped lead countless B2B companies to success.
Before you can be found by other businesses, your firm has to be found online. An initial step in a B2B digital marketing campaign is keyword research, which identifies the keywords and phrases that will drive the most traffic to your site. If your business operates locally, our team will also optimize your website for Local SEO, so that it ranks highly on local searches. We will then integrate your keywords into every aspect of your website and off-site profiles, from the content to the meta tags.
As a B2B company, generating page visits is not enough. That’s why our lead generation team uses the most effective strategies to garner leads and follow through to fuel your sales.
Are your website and off-site profiles utilizing the best content strategies? Our content developers will create fresh, unique and engaging content to keep page visitors moving through your site, while ensuring that your website provides all the information a potential business partner will be looking for. You’ll not only experience decreased bounce rates, but you’ll also receive more recurring page visits and increased conversions.
How about your website’s design? Believe it or not, your website says a lot about your business. Our web designers can revamp your site’s design to make sure your products and content are appropriately displayed. Plus, as Google is now using mobile-friendliness as a search ranking factor, it’s important that your website is optimized for mobile devices. Our web designers can make your website responsive without adjusting your website’s existing elements and content.
As potential business partners will be looking into your company, it’s important that you have a strong and positive online reputation. Online reviews can greatly tarnish your reputation and prevent businesses from hiring you. To avoid this, our reputation management services will clean up your reputation, monitor anything that’s being said about you online, and respond to the issue immediately.
To maximize your success both on and offline, contact our digital marketing agency! We would love to discuss our services in more detail with you and develop a customized marketing plan designed to accomplish your goals.